In the Paths to Science Policy series, we talk to individuals who have a passion for science policy and are active in advocacy through their various roles and careers. The series aims to inform and guide early career scientists interested in science policy. This series is brought to you by the GSA Early Care­er Scientist Policy and Advocacy Subcommittee.

In this interview, we speak with Rick Weiss, a prolific science and technology reporter for over three decades and founder and director of SciLine, an independent service for scientists and journalists to get more science into the news. This service is based at the American Association for the Advancement of Science (AAAS). We spoke to Rick, not only about his long-standing advocacy for accurate scientific reporting, but also about what scientists can do to further scientific transparency and accuracy.

Could you tell us about your career path, and how you made science writing work as a career? 

I’ve always been interested in science. I was a biology major, focused on marine ecology. That was back in the 1970s. Over a period of a few years, the thrill kind of went away. I traveled around the world for a while, and when I got back, my friends told me that my letters were really well written and that I was a good writer. I’d never thought about writing before but decided it would be fun to actually write about science. I went back to school and got a master’s degree in journalism.

For 20 years, I was doing science journalism. It has a lot of the thrills of science without a lot of the hassles. I’ve always been amazed by all the parallels between journalism and science and journalists and scientists. I think both groups are very curious. Both groups want to get at the truth. Both groups demand evidence before they report on something. Being a science journalist allowed me to dabble in science and have the fun of learning something new every day, sort of like being in graduate school with no particular focus.

Journalism went through some tough times in the 1990s and early 2000s, and I decided to take a chance and leave the field. The next opportunity that popped up that looked interesting was science policy. I joined a think tank. Science policy was really interesting because you think about how science can actually inform decisions that affect lots of people through policies and laws and regulations, and things like that. 

Less than a year later, Obama had gotten elected. At that point, I got an invitation to join the government and do science communications work within the government. I wasn’t sure I really wanted to do that. I was sort of having fun in the think tank world but luckily made the decision to take the leap. It’s always stressful to jump into a new domain like, “Am I going to be terrible? And do I have the skills to do this?” I’m not a PhD scientist, but I’m a good communicator. This was a communications job in the White House Office of Science Technology Policy. Admittedly, I was not crazy about the idea of being a public affairs person. But I thought if I’m ever going to do it, I’m going to do it as a public affairs person for the White House.

Was that the first point where you were sort of a liaison between actual scientists and journalists?

Yes, exactly. I learned over time how to be a good communications professional, mediating the relationship between scientists and journalists and between parts of the administration in the executive branch and other branches of the government, like Congress. Unlike a think tank where you’re thinking about policy and putting out reports and hoping someone will listen and read, in government you actually have influence you can pull. You can make headway on regulations. You can have sway in executive orders. There’s ways that you can actually make change happen on a large scale, but there are things you got to do right to make that happen.

But I learned for all the talk about science that’s at the table, it turns out science isn’t the only thing at the table. You wouldn’t want to live in a world where solely science influences all the decisions because there’s other things that need to come into play. There’s all kinds of values and other stakeholders out there who have legitimate ways of looking at the world than how the cold science would look at it. Learning how to negotiate that process and make sure science, in its most important opportunities, has influence is important but not necessarily expecting to “win” so that science carries the day every time.

Finally, the administration ends, and I had this opportunity to get into the nonprofit world where I can do something that’s really mission-oriented: about science and about journalism. How about a service that helps connect reporters with the right kind of scientists to talk to for an interview and get the scientific expertise and context that would help them write or produce a better story? It was something that a few of us in journalism had thought about on and off for many years, but no one had ever found funding for a new program.

When you were a reporter, you covered many controversial science issues, including those involving genetics, like cloning, GMOs direct-to-consumer testing. How did you make sure that the scientist’s mission was portrayed properly to the public, but at the same time, the societal concerns about these new technologies were also addressed?

I have a peculiar attraction to science stories where the science raises societal or ethical issues. I think science journalism in general has evolved a lot over the last several decades, and I personally evolved as well. If you look at science writing back in the 1980s, it was like, “Wow, scientists have discovered this. Scientists have done that.” Gradually, science reporting took on a little bit more of a critical view, more of a trait of journalism generally.

I came into journalism, generally appreciating science as a way of knowing, learning, and making progress. It seemed like a responsible thing to do to address those things in a balance, and the way to do it is just to talk to as many people as possible. It’s all in the reporting. So, you talk to the scientists, who often are honest about the pros and cons but generally advocate for their science. Then you talk to the people who have issues with it. What you don’t want to do is end up in the false equivalence trap. It’s not just a battle of ideologies. It is a battle of evidence. I always felt like it was my job as a reporter to do sufficient reporting so that I felt like I had a pretty good sense of what the balance of evidence was out there and reflected that in my stories.

What advice do you have for scientists when they’re talking with the media?

You have to be clear who you’re representing. Are you representing yourself? Are you representing the agency you work with? I would hope scientists feel some responsibility to share with the public what they’re doing and why they’re doing it, if for no other reason than the self-interest of building public support, so the funding stream is there to follow their hearts. However, there are reasons that people want others to appreciate science that goes beyond your own self-interest and even goes beyond building support for evidence-based policy-making. It is a science. It’s a beautiful thing.

Why is it important for scientists to explain the complexities of their work to the media?

I think the journalists are the mediator. Who they really need to be explaining to is the public, and journalism is one way to do that. A lot of the public consumes news. Scientists should also, if they are so inclined and have the skills, talk directly to the public. Go to the public library, to schools. You can give talks. But journalism is a convenient set of practices that helps scientists make contact with the public. One way for those scientists to move the needle on public behavior is through journalism. Again, it is not the only thing. But when the complexities and evidence are missing, I think people are more likely to make bad decisions. Those decisions can be anything from something personal, like what to do about your health, to big things, like who you should vote for and what kind of policies you should support. If we could inject a little more evidence and complexity into the decision-making process at every level, I think that would be good.

What are the biggest challenges for science communication in the future?

I think one big challenge is the scientists. Scientists are going to be challenged with the time and effort it takes to actually explain their work in a way that’s useful to the public, whether it’s through journalism or through some other channel. It’s difficult. It’s a professional skill that journalists spend their lives honing. You, as a scientist, don’t have time to become an expert in that. It’s one reason to go through a mediator as opposed to just going out into the middle of the public square and talking to people straight out. Even in talking to journalists, it’s a lot of work to figure out how to say things free of jargon, free of oversimplification, and free of overstatement. One of the exercises we put scientists through when we train them in how to talk to journalists is to use the 100 most commonly used words in the English language and only use those. “A rocket is like a go-up machine” or something like that. You can’t even say the word “rocket.” It’s hard to do. It takes time and effort and a commitment to communication.

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Graduate student and postdoctoral leaders from the Early Career Scientist Committees of the GSA.

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